Forbes July 11, 2019
Dan Gingiss

America is getting older, and the healthcare system is buckling under the pressure. The double whammy of people generally living longer and the massive Baby Boomer generation creating the “largest-ever population of older adults in America” has necessitated a level of experience innovation in the healthcare industry that simply has no precedent.  

Thankfully, there are a lot of brilliant minds working on a solution to this problem, identifying and addressing the needs of health consumers, medical providers and insurers all at once in order to create a smoother system for all.

In the final article of a three-part series, I interviewed three leaders in the healthcare industry for whom addressing the experience of the aging population is a top priority.