TechRepublic February 10, 2022
Jack Wallen

Social media is a crucial component to a successful business plan. But what about Social CRM? Is this an actual thing, and is it something you need? Jack Wallen answers the questions.

When you hear the term social, your mind now immediately goes to social networking platforms like Facebook, Instagram, Tiktok and Twitter. And when asked about CRM, your reply is Customer Relationship Management.

Obvious.

Predictable.

But this is the modern era, where social media has become an absolute must-use for most businesses. These platforms are paramount to connecting with customers (new and old). Without using the likes of Twitter and Instagram, your company could easily wind up adrift in a sea of competitors,...

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