Becker's Healthcare January 15, 2020
Retailers are turning to in-store technology to bring online shoppers back into stores, a trend healthcare would do well to mimic as patients turn from regular primary care appointments to consultations with “Dr. Google” and one-off telehealth visits.
One emblematic example of tech-forward brick-and-mortar retail is that of the self-serve, cashier-less grocery store, The Wall Street Journal reports. Besides providing consumers with a streamlined, all-digital shopping and payment experience, these stores often use analytics technology to track consumers’ purchases in order to make recommendations and offer discounts.
“It is taking the personalization and that customization that you would have by shopping online and applying that to brick and mortar,” Kurtis Van Horn, co-founder of...
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