MedCity News September 19, 2021
Brad Morrison

As hospitals and health systems redefine and deliver consumer-oriented care, those that understand the value of the patient experience will emerge as leaders in the post-pandemic healthcare market.

The accelerating retailization of healthcare presents health systems with multiple challenges as they shift from a facility-based care model to one more closely aligned with patient expectations as mobile digital consumers. One of the more difficult changes may be in adopting and adapting retail methods and mindsets to realize the improved care and financial outcomes that consumer-oriented patient experiences can deliver.

While retail consumer practices may seem irrelevant to traditional clinical thinking, they are quickly redefining what health systems need to do to fulfill their missions and remain competitive as care providers....

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Topics: Health System / Hospital, Healthcare System, Patient / Consumer, Primary care, Provider, Retailer
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