Managed Healthcare Executive October 20, 2019
Consumers are increasingly favoring digital resources to research prescriptions and medical devices over traditional word of mouth or specialist referrals, according to a study commissioned by Doctor.com.
The study, Digital Patient Trends in Pharma 2019, was compiled of over 1,300 adults in the United States, ages 18 to 60 years and older, who were surveyed from August to September.
The research reveals about 73% of consumers have used the internet to research a medication or medical device in the past year.
In fact, 52% consumers cite pharmaceutical and medical device brand websites as one of the most important resources in their research of a prescription or medical device.
However, many fail to ultimately connect with a doctor to successfully acquire...
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