Becker's Healthcare March 10, 2020
The advent of online shopping spurred the downfall of traditional retailers that either invested poorly or didn’t understand their customers. Blockbuster, for instance, folded in 2010 in part because the company failed to anticipate the demand for streaming and on-demand video services.
Today, a similar scenario is playing out in healthcare.
“Health systems are doing the same things, investing capital and marketing in unoptimized ways and not paying attention to how consumers are evolving,” said Bill Stinneford, senior vice president at Buxton. “Ones that can figure that [evolution] out are the ones who will win.”
During a March 4 webinar sponsored by Buxton and hosted by Becker’s Hospital Review, Mr. Stinneford and Buxton Vice President Nikki Viner explained how healthcare...
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