Fierce Healthcare October 1, 2022
Medicare’s annual enrollment period opens soon, and major insurers are making the pitch now to potential members in the coming year.
Medicare Advantage (MA) is a hot market for insurers, and there’s significant growth potential for plans who come out strong in the AEP, which begins on Oct. 15. The Centers for Medicare & Medicaid Services predicts that 31.8 million people will enroll in MA for 2023, and the program is projected to serve more than half of all Medicare beneficiaries in short order.
The Kaiser Family Foundation said that 28 million people, or about 48% of the Medicare population, enrolled in MA for 2022.