PYMNTS.com August 15, 2024
As artificial intelligence continues transforming an array of industries, Walmart and Amazon are competing to harness generative AI to enhance their retail operations and customer experiences.
Both are using the technology to gain a competitive edge, but their approaches highlight distinct strategies and priorities. Walmart, for instance, is focused on how the technology can affect the shopper journey. On an earnings call Thursday (Aug. 15), CEO Doug McMillon underscored the importance of AI in refining the retailer’s extensive product catalog.
“We’re finding tangible ways to leverage generative AI to improve the customer, member and associate experience,” McMillon said. “We’re leveraging data and large language models from others and building our own. One example is that we’ve used generative AI to...
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