pharmaphorum October 14, 2021
If there’s one take-home message about working during a pandemic, it is the enormous value that virtual events, webinars and e-learning can bring when face-to-face meetings and presentations are impossible.
COVID-19 raised the profile of these digital interactions, becoming a key resource for pharma during the pandemic almost overnight and leaving companies scrambling to develop and refine their engagement with their target audience.
Use of these platforms was however already trending up before the crisis, and there’s every sign demand will stay high from now on, according to Sjors van den Camp, commercial director at Online Seminar – a company whose heritage in this sector goes back more than a decade.
Communications during a crisis
Rewind to March of 2020,...