STAT January 24, 2020
Well-intentioned efforts to help others often backfire, but we can learn from our mistakes.
Vaping has captured the nation’s attention with news that it can be deadly, but many Americans are still buying e-cigarettes. And despite large-scale public health campaigns advocating vaccination, the U.S. is experiencing outbreaks of vaccine-preventable diseases. Our country is trying to contain the growing use of methamphetamine, but without much luck.
When facing health threats, there are two popular responses, but neither reflects the science behind behavior change.
One common response is to fight with facts. We assume that people aren’t making healthy choices because they don’t know the scary statistics associated with the alternatives.
For example, public health officials often argue that parents will be...
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