Forbes October 1, 2019
The advent of artificial intelligence (AI) — once discussed in concept but with few practical applications — is now a reality in practically every aspect of today’s world. Name an industry, and you can be sure that AI applications play a part in its operations. The use of AI is one of the fastest-growing trends in marketing today. But from what I’ve seen as the president of a digital marketing agency that works in the health care and wellness sector, AI is having the biggest impact in health care marketing.
The proof is in the dollars: The national AI health care market is expected to reach $6.6 billion by 2021. Our reliance on AI to support our health care marketing...
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