MedCity News October 12, 2020
By enabling a more hybrid approach to clinical trials with the added flexibility of telehealth, studies can improve patient-centricity, which will ultimately improve recruitment, engagement, and retention.
After a concerted effort by our industry over the last several years, sponsors, clinical research organizations (CROs) and clinical trial suppliers have added “patient centricity” to our vocabulary and study planning.
The shift to not just think about the patient but think as the patient is a critical effort to advance clinical research for and with patients. Patient-focused strategies such as protocol design insights, focus groups, satisfaction surveys, indication-specific content and study results sharing continue to evolve as potential standard approaches in research studies. These strategies enable more patient-centric approaches and are important...