Becker's Healthcare August 8, 2024
The consumerization of healthcare is accelerating, and the nation’s largest health insurer is keeping pace.
In 2024, senior leaders at UnitedHealthcare have shared with Becker’s how the company is prioritizing personalized services and products led by consumer preferences.
In January, the company launched a revamped provider search experience for 27 million commercial members nationwide, infusing new features such as “claims-aware search,” which uses artificial intelligence and machine learning to show the most relevant providers to members. The revamped search process will also show members an estimated cost for services by using specific CPT codes and public price transparency data.
“Consumer expectations are always changing, and that’s something that we as an industry need to embrace and lean into now...
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