Fierce Healthcare October 16, 2018
Evan Sweeney

UnitedHealth plans to offer a personal health record to 50 million fully insured members by the end of next year.

Insurance giant UnitedHealth has its sights on a new market: electronic health records.

UnitedHealth is preparing to launch a “fully individualized, fully portable” electronic health record in the coming year, CEO David Wichmann said on the company’s third-quarter earnings call on Tuesday morning, during which he repeatedly emphasized the company’s digital capabilities as a key to long-term growth.

Details about the product are still thin, but Wichmann said the company plans to leverage its mobile wellness platform Rally to launch a personal health record to the insurer’s 50 million fully benefited members. UnitedHealth has been building out its Rally offering...

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