Healthcare Finance News September 27, 2021
Consumers found website and mobile app experiences to be more important than premiums, rates and fees, the Forrester report says.
Reports from research firm Forrester and analytics firm Verint Systems released studies ranking the nation’s top insurance payers based on customer satisfaction.
The Forrester report ranked Humana in first place, followed by Kaiser Permanente. Highmark Blue Cross Blue Shield/Highmark Blue Shield rounded out the top three.
Forrester’s report, “The US Health Insurers Customer Experience Index, 2021,” is based on data from more than 85,000 U.S. adult customers of 17 of the largest health insurers,
Humana increased its score by almost 3 points, outpacing last year’s top brand, Florida Blue, according to the Forrester report, and had the highest...
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