Deloitte August 15, 2019
Although the baby boomer generation didn’t grow up with smartphones, personal computers, or social media, many boomers want technology to play a role in many of their interactions. Health care organizations that are able to ensure that their older customers are connected to virtual health could set themselves apart from competitors, reduce health care costs, improve clinical outcomes, increase patient engagement, and expand access to care.
By 2030, one out of every five people will be 65 or older. Most leading-edge baby boomers (born between 1946 and 1955) have already aged into the Medicare program. Trailing-edge boomers (born between 1956 and 1964) represent the next wave of Medicare enrollees at an estimated rate of 10,000 age-ins per day over the next 10 years.1