Managed Healthcare Executive August 21, 2018
The growing “retailization” of healthcare is a very real thing and shows no signs of abating. With mega-mergers between insurer giants and big retail in the works, it is becoming increasingly likely consumers and plan members will be spending more time engaging in their health in the retail environment.
Here are three things managed care executives and health plan quality managers need to know to take advantage of a new opportunity to engage members.
1. Every demographic in your plan shops at the world’s largest retailer.
According to analyst firm NPD Group’s Checkout Tracking Service, 95% of U.S. consumers shopped at one of Walmart’s 4,700 stores or its website in 2016. According to Walmart’s own...
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