MedCity News May 11, 2021
Anuja Vaidya

As demand for telehealth grew, payers accelerated their development of telehealth-first plans. Now that several have launched, it is clear that bringing these plans to market requires added effort on the part of payers, but they are here to stay.

As demand for telehealth reached new heights in 2020, payers raced to develop telehealth-first insurance products — where the interaction between the plan member and their provider is primarily virtual — to launch this year. And these products are here to stay.

While there are some challenges associated with bringing these plans to market — namely upfront patient and physician education — the pros far outweigh the initial cons, according to Ceci Connolly, president and CEO of Washington, D.C.-based Alliance...

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Topics: Digital Health, Health IT, Insurance, Patient / Consumer, Payer, Provider, Technology, Telehealth
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