This Researcher Is Sitting On A Mountain Of Covid-19 Data. Here’s How He Sees The World Changing

Forbes October 28, 2020
Mark Travers

Humans, by nature, are creatures of habit. It often takes near-apocalyptic scenarios to get people to make even modest changes to their routines and behaviors.

Enter Covid-19. Perhaps no event in modern history has re-routed the course of human behavior more than the Coronavirus pandemic.

Eliot Roth, president of CI-SONAR, a market research consultancy, has been diligently tracking public opinion and behavior surrounding the Covid-19 outbreak since it hit the United States in March. I recently spoke with Eliot to discuss his views on how the world has changed in response to the pandemic.

Mark Travers: First and foremost, what exactly have you been tracking, and why?

Eliot Roth: We were one of the first companies to start tracking Coronavirus...

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