Forbes August 29, 2024
There is a relatively new category of wearables called smart rings.
The leader in this area is the Oura Ring, which started as a Kickstarter project in 2015. It went through two models before the Ring 3, introduced in 2021, took off, and to date, it has sold 2.5 million rings.
According to Toms Guide, the Oura Ring 4 could be released by the end of 2024. Although details about what new features will be in this new ring are sparse, the Oura Ring has solid momentum behind it. In an earlier column in Forbes, I stated that I expect it and other smart rings to be on many people’s holiday wish lists.
I have been testing and using the...
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