Rock Health November 19, 2020
Sari Kaganoff

While this week’s announcement of Amazon Pharmacy resulted in a flurry of headlines, the news itself was a bit anticlimactic. This is what we anticipated when Amazon acquired PillPack back in 2018, in what seemed to be a play to attain pharmacy licenses. In our blog post about healthcare’s new world order, we discussed how Amazon is an anomaly among the other big tech players getting into healthcare due to the unique combination of their tech capabilities in addition to their retail footprint and customer experience. The only missing piece of the puzzle was clinical capabilities, which the PillPack acquisition provided.

Now that Amazon Pharmacy is here, what will this mean for the online pharmacy industry? We anticipate Amazon Pharmacy’s initial customers will primarily be existing Amazon customers—especially Amazon...

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