CIO August 20, 2019
Healthcare enterprises are launching programs to monetize patient medical data by offering access to researchers and innovators. How these initiatives can benefit all stakeholders (or leave out some).
As digital health innovators and healthcare enterprises alike try to improve access, convenience, and outcomes for healthcare consumers, data is front and center in how the competitive landscape is reshaping for the future. As traditional healthcare enterprises confront emerging competition from non-traditional players, some of them have started realizing the competitive advantage they have in the form of vast amounts of data they have on healthcare consumers’ medical histories.
Consider the following examples:
- Pittsburgh-based Highmark, one of the largest health plans in the country, has launched a...
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