The metaverse: the next frontier in clinical trials?

• The metaverse has the potential to break down physical and geographical barriers between patients and clinicians. Imagine a patient’s digital twin, outfitted with medical records, meeting clinical trial investigators in a digital world. The metaverse can also be used as an interventional tool to improve patient behaviours.
• Experts warn the clinical trials sector shouldn’t enter the metaverse too quickly due to the need for a solid foundation that guarantees patient and data safety. Virtual reality and telemedicine principles can guide the regulatory framework, but a bespoke approach will be needed.

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