Hacker Noon August 4, 2020
Google’s cloud is an interesting example of how information flips the supply chain upside down.
As pointed out in vertical integration, the physical supply chain gets flipped upside down, when we look at it from a data/information standpoint.
A classic supply chain moves from upstream to downstream, where the raw material is transformed into products, moved through logistics and distribution to final customers. A data supply chain moves in the opposite direction. The raw data is “sourced” from the customer/user. As it moves downstream, it gets processed and refined by proprietary algorithms and stored in data centers.
To truly appreciate those differences, let’s start with one of the most interesting of the physical supply chains: coffee.
From coffee beans to...
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