Health Populi June 28, 2022
While inflation and financial stress is depressing consumer demand for many purchases the “legacy of COVID-19” is having lost-lasting impacts on how people see their homes — especially as sites for health and wellness.
GfK highlights the growing interest in wellbeing and device demand in The State of Consumer Technology and Durables 2002 insights from GfK.
In 2021, peoples’ spending on technology and durable goods (like home appliances) grew by 15%, with several categories seeing spectacularly high growth rates — most notably entertainment and health, a category in which core wearables purchases were up by 79%. Core wearables include smart watches, which the recent market forecast from the Consumer Technology Association expected would increase in sales in 2022.
A large...
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