Healthcare IT Today May 12, 2022
Certainly, this article is inspired by the past 3 days I’ve spent with the Healthcare and IT Marketing Community (HITMC) at the annual conference. Spending multiple days with some of the best healthcare and IT marketing and PR professionals makes it easy to see and understand the impact that marketing can have on healthcare. Plus, there are a number of macro trends happening in healthcare IT that really need marketing.
The first piece that stood out to me was how many amazing health IT solutions there are in the marketplace. However, use and implementation of those solutions isn’t evenly distributed. Every healthcare organization is at a different level of health IT maturity. Some have embraced digital transformation as they work...
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