BCG January 30, 2023
The health care market has focused in recent months on how to navigate a post-COVID-19 world. During the pandemic, digital health options led to great opportunities for physicians to reach patients through telemedicine and remote monitoring, and paved the way for new approaches to providing better care. Unsurprisingly, investments flowed into digital health care as the pandemic spread. They began to slow in the second half of 2022, however, as investors’ focus gradually shifted from exciting new ideas to demonstrated outcomes and evidence, with startups being asked to show value and a business model out of the gate. Even as the flow of investment into startups decelerated, several nontraditional players made significant moves into the health care market in 2022...
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