Forbes August 21, 2024
The future of Fitbit has been subtly, and not so subtly, revealed in recent days.
Following the launch of the Pixel Watch 3, Google announced this was the future of Fitbit smartwatches — not a Fitbit watch at all.
The Pixel Watch 3 is a WearOS watch, one you can expect to last a day or so off a charge, rather than the better part of a week like the Fitbit Sense 2.
Google haș since released a statement on the matter, following a slew of reports that read a little like a Fitbit eulogy. The message: Fitbit isn’t gone yet. But Google has not outwardly denied the company’s higher-end Fitbit watches will cease to exist in the future.
“We...
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