Lexology June 7, 2020
Social media influencers have become the latest source of health information for many, especially now during the ongoing and rapidly-evolving COVID-19 pandemic. That information, however, is not always accurate. In this article, we explain how the FDA and the FTC regulate social media with respect to healthcare, present case studies demonstrating the drawbacks and (sometimes) dangers of influencer advertising, and propose additional measures that the FDA should implement to protect the public.
Social media influencers have become the latest source of health information for many. This is especially true right now, amidst the ongoing and rapidly evolving COVID-19 pandemic. More and more influencers are being tapped to spread the word about public health campaigns, wellness goods and services, prescription drugs,...
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