Health Populi October 16, 2020
Every company is a tech company, strategy consultants asserted over the past decade.
The coronavirus pandemic has revealed that every company is a health and wellness company now, at least in the eyes of consumers around the world.
In The Wellness Gap, the health and wellness team at Ogilvy explores the mindsets of consumers in 14 countries to learn peoples’ perspectives on wellness brands and how COVID-19 has impacted consumers’ priorities. A total of 7,000 interviews were conducted in April 2020, in Asia, Europe, Latin America, and North America — including 500 interviews in the U.S.
The first chart illustrates that most people see each of the seven industries studied as wellness channels, from the more obvious health-oriented categories like...
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