CB Insights June 17, 2019
D2C genomics companies like 23andMe are beginning to expand their product offerings by partnering with companies in other industries.
As a result, synergies between these D2C companies and those of other industries are also starting to take hold. For example, last month 23andMe announced that it’s partnering with travel tech company Airbnb for heritage tourism.
It’s one of the many ways in which these companies are able to extend their product offerings and create more value for their customers.
23andMe, in particular, has had great success here — especially in healthcare —...
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