PharmaVOICE May, 2018
Our mobile-first, soon to be mobile-only world
We live in a mobile-first world. The fact is nearly 7 in 10 Americans1 are using mobile devices every day and many of those are finding less relevance with “desktop” computing. There is something incredibly liberating in having a device with you all the time. A device that can manage communication with friends and loved ones, help us find a ride home, the next meal, manage our finances, and for almost half of patients surveyed in a recent Accenture study2, manage their health via smartphone. All in one spot, always with us, and always connected.
The concept of mHealth has gravity that is far bigger than the iPhone that acted as the genesis...
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