Chief Healthcare Executive September 23, 2021
Developing a direct-to-employer product means fully understanding the market. What gaps in care or access can be filled? Is the health system brand and reputation recognized in the employer community?
If you are an employer, the healthcare landscape in the United States appears dysfunctional, dire and oftentimes disappointing.
The landscape for employee benefits also remains bleak. Employers have been forced to push benefit solutions to their limit due to rising annual costs—all while facing a pandemic, transitions to remote workspaces, furloughs, layoffs and the possible loss of critical staff who are disenfranchised by their work. The conventional workplace is no longer the destination workspace, and employees are questioning their loyalty to their employer. Still, premiums are rising 4% annually, which...
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