MD Magazine June 20, 2022
Savanna Perry, PA-C, founder of The PA Platform, discusses the strategies and goals that go into building an online audience as a healthcare professional.
How does social media fit into medicine and healthcare? The question persists in debates among experts and institutions, but practically all agree there are equal benefits and pitfalls to consider with logging on. Nearly 9 in every 10 physicians and nurses reported having social media accounts as recently as 2017.
Platforms including Facebook, Twitter, Instagram, YouTube, TikTok and more provide a unique set of opportunities to scientists and caregivers interested representing their field online. But as with any form of health messaging, a clear goal and informed strategy is absolutely necessary.
In an interview with HCPLive...
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