Becker's Healthcare March 21, 2022
Tropical vacation photos, engagement announcements and successful total hip replacements are all part of today’s social media climate.
Physicians using social media have become more commonplace in the past few years.
Matthew Harb, MD, an orthopedic surgeon at the Centers for Advanced Orthopaedics in Washington, D.C., with over 360,000 followers on TikTok, spoke with Becker’s about the benefits of social media and why physicians should use it.
“[Surgeons] get to spend so little time in the office with our patients that social media is a tool to connect in a different manner that patients almost feel like you’re speaking directly to them. You build patient rapport better, and I think you develop a deeper and more trustworthy connection with the patients as...