Health Populi December 13, 2021
Jane Sarasohn-Kahn

I cannot recall a season when so many health consumer studies have been launched into my email inbox . While I have believed consumers’ health engagement has been The New Black for the bulk of my career span, the current Zeitgeist for health care consumerism reflects that futurist mantra:

“”We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run,”

coined by Roy Amara, past president of Institute for the Future. That well-used and timely observation is known as Amara’s Law.

This feels especially apt right “now” as we enter 2022, Year 3 of the COVID-19 pandemic, with people mentally stressed, anxious, and shrugging off the Omicron variant – while...

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Topics: Patient / Consumer, Survey / Study, Trends
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