Healthcare IT News October 22, 2021
Bill Siwicki

The SVP of consumerism at AVIA Health explains how texting has proven its value in increasing vaccination rates – and why health system IT leaders should consider new approaches to digital patient engagement campaigns.

As communities across the nation seek new ways to bring COVID-19 vaccination rates up to levels that can more effectively mitigate the spread of variants, they are looking for new and better ways to reach those who are just hesitant, undecided or unaware of how to get vaccinated.

A study of one regional health system’s digital campaign found that sending interactive text messages increased vaccinations rates by more than 4%, in this case by using “psychological ownership” techniques designed to make the message receiver think of the...

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Topics: Health IT, Healthcare System, Interview / Q&A, Patient / Consumer, Provider, Public Health / COVID, Technology, Trends
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