HealthTech Magazines July 9, 2020
Morgan Waller, Director of Telemedicine, Children`s Mercy

Don’t get me wrong, Direct to Consumer (DTC) telemedicine (TM) is valuable in ways we haven’t even fully discovered. In the last few years, however, DTC platforms/companies have hit the market like Fitbits in 2016 and just like teens, every healthcare system has insisted they must have a DTC service if not before the competition, certainly to keep pace with “every” other organization. I have watched this affect healthcare, (a market traditionally thought to be somewhat protected from fads) in unbelievable ways. Organizations have spent incredible amounts of money without the usual six-month strategic analysis, followed by the six months of legal and risk review and most unbelievably without determining upfront the return on investment (ROI).

Having been in healthcare...

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Topics: Digital Health, Health IT, Patient / Consumer, Physician, Provider, Technology, Telehealth
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