Forbes June 4, 2024
You’ve probably seen the ads on television or online regarding deodorant that goes beyond armpits and is meant for your whole body, including your groin area, feet and practically anywhere else you fancy.
In 2018, Lume launched a series of products designed for “pits, privates and beyond.” The company was created by a gynecologist. This spring, legacy brands jumped on board. Since the start of this year, Secret, Dove, Old Spice and Native have launched whole-body deodorants which consumers can apply as sticks, sprays and creams.
America’s Historic Transformation Of Personal Hygiene
The Western world has only recently become relatively free of malodorous human bodies as a part of everyday life. Personal hygiene underwent a dramatic transformation during the 20th...
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