DOTmed September 4, 2019
Many hospitals and health providers are failing to meet consumers’ needs and expectations in healthcare—and it’s a key reason why they’re losing market share to non-hospital competitors, including patient-empowerment company Devoted Health, retail guru Amazon, and industry behemoths United Health Group/Optum.
These organizations have mastered using technology to reach patients, but that’s not the primary reason 88 percent of hospitals struggle to compete around the consumer experience. 
What’s holding hospitals and health systems back from achieving true transformation is something far more basic: lack of actionable insight.
Healthcare organizations are drowning in data, but when it comes to improving the consumer experience, they often measure the wrong things or fail to analyze their data to uncover meaningful insights. They...
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