MobiHealth News March 18, 2022
Optum Group shares data on social media’s link to tracking the COVID-19 pandemic.
Social media has grown rapidly over the past couple of decades, with some of the biggest players including Facebook, formed in 2004, and Twitter, started in 2006. In just the past 12 months, the number of active social media users has grown by over 400 million, and Twitter alone reaches 211 million active users daily. This all translates to volumes of data that could be leveraged to draw population-level insights.
The COVID19 pandemic presented an opportunity for researchers like the Optum Group to investigate if social media data could be correlated to disease patterns and trends. At a HIMSS22 presentation, Danita Kiser, VP of Optum, took us...
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