Senior Housing News September 9, 2020
In the first quarter of 2020, Vitality Living’s Facebook presence had a total of 11,000 impressions.
As Covid-19 gripped the United States, however, the Brentwood, Tennessee-based provider began to use the social media platform more aggressively. Senior leadership and executive directors provided daily live updates of its pandemic response across its 16 communities in Alabama, Florida, Tennessee and Texas.
As the weeks progressed, Vitality interspersed its daily updates with other initiatives as a way to mitigate Covid-19 fatigue. Executive directors would host tours of their communities on Facebook live broadcasts. Vitality conducted a six-week “Talent Tuesday” competition featuring residents, team members and other members of its staff. And Vitality founder and CEO Chris Guay hosted frequent fireside chats where few...
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