Self-Care For All: How Retailers Are Bringing The $4.2T Wellness Industry To The Masses

The wellness movement has been criticized for being out of reach to those who need health and wellbeing services the most. Here’s how retailers are changing that.

Everyone is trying to tap into the $4.2T wellness economy.

A host of new players — from big-box retailers to drugstores — are looking to wellness to boost their bottom line.

Not to mention big tech’s push into wellness, from digital wellness initiatives to health-focused voice skills, and more.

Here are 3 major opportunities that brands and retailers need to be thinking about in order to capitalize on the booming wellness economy.

1. Wellness goes mass market