Fortune August 11, 2022
Kim Bhasin, Bloomberg

A startup cofounded by pop star Selena Gomez, Wondermind, is raising funds at a valuation of $100 million as it looks to capitalize on a boom in the mindfulness trend.

Tennis icon Serena Williams’s venture fund, Serena Ventures, led the $5 million early-stage round, which was joined by Lightspeed Venture Partners and Sequoia Capital. Brent Saunders, the former chief executive officer of pharmaceutical company Allergan, also took part.

Wondermind is focused on “mental fitness,” promoting routines to maintain mental health similar to how you’d go to a gym to stay physically fit. Gomez, Hollywood producer (and Gomez’s mother) Mandy Teefey and Daniella Pierson, the founder of pop culture newsletter Newsette, started the company after Pierson met the mother-daughter...

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Topics: Investments, Mental Health, Provider, Trends
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