Advisory Board October 20, 2020
Rite Aid on Wednesday provided a look into its rebrand and new strategy—including the company’s revamped stores, which aim to place the pharmacist “front and center,” according to Jim Peters, Rite Aid’s COO.
Rite Aid stores—and strategy—get an overhaul
Speaking at the HLTH 2020 virtual conference, Peters said Rite Aid’s stores are getting a makeover to offer “a completely different experience than any other retail pharmacy in the market.”
The stores will feature virtual care rooms that will allow customers to connect with care teams remotely, as well as a variety of new products, including both traditional medicine and alternative “remedies,” such as essential oils, Peters said.The revamped stores also will feature pharmacies that look more like the Genius Bar at...