Becker's Healthcare June 17, 2019
Alia Paavola

Rite Aid has partnered with Adobe to help drive Rite Aid’s digital transformation, the drugstore chain announced June 17.

The partnership aims to improve and personalize “health and wellness experiences” for Rite Aid customers.

Rite Aid will use Adobe Experience Cloud, a cloud-based technology that helps with marketing, analytics and commerce to enhance the company’s digital solutions.

“Adobe Experience...

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Topics: Digital Health, Health System / Hospital, Pharma, Physician, Primary care, Provider, Technology, Wellness
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