Commonwealth Fund July 6, 2022
Sarah Klein, Martha Hostetter

TOPLINES

  • To foster trust in online health communication, viewers need to feel connected — whether to health care institutions, an influencer, or people who share similar backgrounds

  • Health care organizations can learn from social media influencers how to make health care content more engaging

In the spring of 2021, YouTube asked the National Academy of Medicine to convene experts to develop principles for elevating credible health information online. Transforming Care spoke to Garth Graham, M.D., M.P.H., YouTube’s director and global head of health care and public health partnerships, about how the platform — which reaches 2 billion people monthly — has been working with health systems like the Mayo Clinic and...

Today's Sponsors

LEK
ZeOmega

Today's Sponsor

LEK

Continue Reading

 
Topics: Interview / Q&A, Patient / Consumer, Provider, Social Media, Technology, Trends
Related Articles:
LinkedIn CEO says galvanizing 18,000 employees to shift objectives to AI hasn’t been easy but they’ve worked to ‘create a movement around it’
The race for human-AI interaction usage data is on—and the stakes are high
Deadly Synthetic Opioids Advertised On U.K. Social Media
Walking the TikTok Tightrope: Social Media Use by Healthcare Professionals
Opinion: Kids can’t wait any longer for social media safety

Share This Article