Health Payer Intelligence December 12, 2018
Payers will need to develop engaging digital experiences for consumers in order to generate member loyalty and reduce the burdens of high costs.
Healthcare payers that hope to succeed in 2019’s competitive business environment will need to meet the strong demand for more consumer-centered digital experiences that help members control their spending and understand how to improve their own health, according to PwC.
The nation’s healthcare spending will continue its “unsustainably high” upward trajectory throughout the next 12 months, PwC’s Health Research Institute (HRI) predicts, putting pressure on payers and their beneficiaries to engage in cost-effective services that produce high-value results.
Digital tools are likely to play a significant part in containing spending as consumers become more comfortable with the...
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