McKnight's November 12, 2019
Providence St. Joseph, one of the largest health systems in the country, will initiate key branding changes among its Catholic ministries starting in California next year.
Those facilities will operate as Providence entities; a new logo will retain a cross in recognition of the organization’s religious roots.
Officials announced the effort on Monday, noting it will take up to three years to roll the new branding out across the seven western states the provider serves.
Providence Health & Services and St. Joseph Health merged in 2016, and the joint entity also operates through the Covenant Health, Swedish, Pacific Medical Centers, Facey Medical Foundation, Hoag and Kadlec medical brands.
In addition to 51 hospitals, the not-for-profit system runs a host of...
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