Clinical Trials Arena January 26, 2023
From bypassing animal testing to forecasting outcomes, we review some of the latest use cases of predictive analytics in drug development.
Scientific and technological advancements continue to shake the conservative nature of the pharmaceutical industry. Newer technologies like artificial intelligence (AI) have the potential to improve patient identification, adherence and retention, and the development of digital biomarkers. Today, complementary approaches that have been around for some time, such as predictive analytics, continue to solidify and expand their uses in drug development and clinical trial design.
The concept of predictive analytics is fairly simple – it is the ability to use data, algorithms, and visualisations to forecast a certain outcome or event that may or may not...
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